From the Marines to Launching a Brand, Validating an Idea with Brick & Mortar, and More with Robert Nelson | Just Mystic CEO (#171)

Robert Nelson of Just Mystic clothing joins to discuss how he's built and incredibly successful apparel brand by bucking the trend and starting from a brick and mortar location. Robert discusses the tactics he used as well as the strategy and data analysis behind his approach.

TOPICS DISCUSSED IN TODAY’S EPISODE
  • Using a location to build a brand
  • D2C vs Brick and mortar
  • Feedback and validation from pop-ups
  • Moving from brick and mortar to online
  • Riding the wave
  • Takeaway’s from the military: leadership
  • CoS unlock
  • Being brilliant with the basics
  • Bridging offline with online
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