My name is Jim Huffman, creator of "If I Was Starting Today." I’m the CEO of GrowthHit, a growth marketing consultancy, and the co-creator of FunnelTeardowns. I’ve grown two startups from idea to over $10M in sales. Spent over $20M on Facebook ads. Lead workshops at Fortune 500 brands like FedEx, Oreo, Hot Wheels & Intuit. I wrote a book, The Growth Marketer’s Playbook. It was #1 on Amazon until Seth Godin launched his new book and then it was quickly not #1. I serve as a Techstars Mentor, Digital Marketing Instructor at General Assembly, instructor at the ANA, and founder of the Growth Marketer’s Meetup in Seattle.