A Productized Service Roundtable with 5 CEOs (#94)
Jim is joined by 4 impressive thought leaders in the productized services space to really break down and demystify this lucrative business sector. Members of the roundtable include John Doherty, CEO of Editor Ninja: Sam Shepler, CEO of Testimonial Hero: Karl L Hughes, CEO of Draft Dev: and Joel Klettke, CEO of Case Study Buddy.
Jim is joined by 4 impressive thought leaders in the productized services space to really break down and demystify this lucrative business sector. Members of the roundtable include John Doherty, CEO of Editor Ninja: Sam Shepler, CEO of Testimonial Hero: Karl L Hughes, CEO of Draft Dev: and Joel Klettke, CEO of CaseStudyBuddy.
TOPICS DISCUSSED IN TODAY’S EPISODE
TOPICS DISCUSSED IN TODAY’S EPISODE
- What is a productized service
- How far should you niche down
- Wait, how do you pronounce niche?
- How do determine when to expand the niche
- How to price services out
- Should you be flexible with your service?
- Training sales teams
- How to get business / lead generation
Resources:
- John Doherty, CEO of Editor Ninja
- Sam Shepler, CEO of Testimonial Hero
- Karl L Hughes, CEO of Draft Dev
- Joel Klettke, CEO of Case Study Buddy
- Jim Huffman website
- Jim's Twitter
- GrowthHit
- The Growth Marketer's Playbook
Additional episodes you might enjoy:
- Startup Ideas by Paul Graham (#45)
- Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)
- How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)
- Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)
- How We're Validating Startup Ideas (#51)