JIm is joined once again by Brian Lockard the Co-founder of Bala shoes. Brian and Jim talk about fundraising strategies, how to research a products for a successful launch, and check in on Bala which had 7 figures in sales in its first 12 days.

TOPICS DISCUSSED IN TODAY’S EPISODE

·      Launching with $1m sales without any ad spend

·      The value of product insight and understanding your customers

·      The challenge with Kickstarter campaigns

·      How to manage growth so it doesn’t become a liability

·      The problem with the “technology” approach in consumer goods

·      Pitch Tips

·      Fundraising Approaches