David C. Baker: The Consultant's Consultant on How to Be An Expert (#38)
Are you an order-taker or a decision-maker? Today’s interview with David C Baker, author of The Business of Expertise, might help you find out.
In today’s episode, you’ll hear from David C. Baker, author of The Business of Expertise. Listen to learn about the tactics that can help you stay in the category of a thought leader or a decision-maker, the mistakes people make when positioning an agency, and how you should be thinking about pricing for your agency.
Topics Discussed in Today’s Episode:
- The difference between being a decision-maker and an order-taker
- Tactics to stay in the category of a thought leader or decision-maker
- Mistakes in positioning an agency
- Examples of how people starting today should focus their positioning
- Why you should start with strategy and not execution
- How you should price your services as an agency
- A good margin for an agency
- The right size for an agency and the return for selling an agency
- How someone who wants to be a thought leader should think about content
- David's half-baked startup ideas
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