The First 90 Days of Being a CMO (#183)

Jim shares a fantastic LinkedIn Live conversation with Growth Hit's head of growth, Jordan Summers. They dive into a very tactical discussion about How to succeed (not get fired) as a newly hired Head of growth for a business, brand, or startup.

TOPICS DISCUSSED IN TODAY’S EPISODE

  • The first 90 days
  • Starting Strong
  • Quick wins vs long term goals
  • Mistakes to avoid
  • Building trust
  • Defining KPI’s
  • Marketing and sales
  • Business health vs growth KPI
  • Building a team
  • Deploying frameworks
  • Qualitative vs quantitative research
  • Non-linear leaps
Resources:

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