Rob Sobers on How to Pick a Startup that Plays on "Easy Mode" (#16)

Rob Sobers runs marketing for a publicly traded company. Today he gives advice for first-time founders about the idea of playing on easy mode when building your first company.
Rob Sobers is a developer turned growth marketer. Today, he gives advice to first-time founders about the idea playing on easy mode. He breaks it down into the following 5 categories: 
  1. B2B not B2C
  2. Recurring revenue
  3. SaaS not self-hosted
  4. Established tech stack
  5. Make your version of an existing product
At the end, he also talks about ideas he has if he was starting today.