How to Craft a Go-To-Market Strategy in 2023 with Maja Voje (#153)

This week, Jim is joined by Maja Voje, someone who literally wrote the book on Go To Market strategy. Together they get tactical about this incredibly important stage of business development and Maja shares some amazing frameworks to help make any businesses GTM strategy a success.

TOPICS DISCUSSED IN TODAY’S EPISODE
  • What is GTM: different than product launch
  • What is the beach head strategy
  • The difference between Prince Charles and Ozzy Osbourne
  • Common mistakes 
  • The military approach
  • The grunt work threshold
  • Talking to customers
  • Demand generation vs demand capture
  • Optimizing for profit vs adoption
Resources:
 
 
Additional episodes you might enjoy: