How to Use B2B Tactics to Grow a D2C Company with Kendra Kawala (#148)

This week, Jim is joined by Kendra Kawala co-founder of Maker Wines, to discuss how she and her partners were able to create a new product category in the wine industry and grow her company to be one of the biggest in the space, through pounding-pavement grit early on as well as using savvy growth tactics while scaling.

TOPICS DISCUSSED IN TODAY’S EPISODE
 
  • What is Maker Wine
  • Working with 15 different wineries
  • Calculating order economics
  • Business school benefits vs cons
  • Finding the right co-founder
  • How to scale
  • Getting conviction up front
  • Applying b2b tactics to d2c
  • Timing
Resources:
 
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