Bootstrapping from Idea to $10M with Community Marketing: Lloyed Lobo (#145)
This week, Jim talks to Lloyed Lobo, Co-Founder of Boast, about his amazing Journey through Entrepreneurship, and how he was able to harness community led marketing to bootstrap a business to over 10M.
TOPICS DISCUSSED IN TODAY’S EPISODE
TOPICS DISCUSSED IN TODAY’S EPISODE
- Being a swiss army knife
- Don’t let rejection rule you, let it fuel you
- Growing up on the streets of Mumbai: value of community
- The three key skills for entrepreneurship
- The key to consistency
- 3 Different types of community
- How to figure out who to target for your community
- The importance of understanding the customer
- Just ask
- Inflection points of a bootstrap company
- Audience vs Community
Resources:
- From Grassroots to Greatness: 13 Rules to Build Iconic Brands with Community Led Growth
- Jim Huffman website
- Jim's Twitter
- GrowthHit
- The Growth Marketer's Playbook
Additional episodes you might enjoy:
- Startup Ideas by Paul Graham (#45)
- Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)
- How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)
- Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)
- How We're Validating Startup Ideas (#51)