Becoming the King of SEO with Damon Burton (#138)

This week, Jim is joined by Damon Burton who shares his incredible journey starting as a freelancer to becoming the king of SEO. Damon shares how he started as an undervalued employee working for a boss who would get sent to jail leaving him without a job and how he used that low-point in his career as motivation to start his own business and begin his entrepreneurial journey. This culminated in his status as the go to person for SEO optimization and working with some of the biggest brands in the world.

  • The freedom to not know the answer
  • Betting on yourself
  • De-Risking and opening doors
  • Phases of Growth
  • Growth tactics for every phase
  • Referrals and consistency
  • Firing yourself from roles through documentation
  • Why do SEO now vs paid ads
  • SEO business alignment
  • Pricing Strategy
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