Building a Next Level Marketing Team with Nathan Yeung (#135)

Jim is joined by Nathan Yeung to discuss all things growth and marketing. They cover high level  strategies for marketing teams before getting into the nitty-gritty of growth hacks that anyone starting an agency today can use for success.

TOPICS DISCUSSED IN TODAY’S EPISODE
  • Building a marketing team from scratch: who’s on it?
  • Hiring hacks
  • Full accountability
  • Technical marketers
  • Spotlight Syndrome
  • Avoiding design by committee
  • Serial position effect/Peak end rule
  • Research based marketing
  • Media arbitrage
  • Understanding pain points
  • Focus amplifying
 
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